Shopify is brilliant for getting an ecommerce store live quickly, but it isn’t built to optimise itself. Out of the box, every Shopify store has the same URL structure, the same duplicate content quirks, the same theme bloat, and the same default metadata your competitors are using. The stores that rank are the ones that have moved past the defaults.
As a specialist Shopify SEO agency, Thundr knows where Shopify helps you, where it holds you back, and exactly how to work within its constraints to get more organic traffic and more sales. We work with Shopify and Shopify Plus stores across the UK, from small boutiques to high-volume DTC brands.
Paid traffic is getting more expensive every year. Meta and Google ad costs keep climbing, and a lot of Shopify owners are watching their cost per acquisition rise faster than their order values. Organic search is the only channel where good work compounds. Every ranking you earn keeps paying back, month after month, without a CPA.
At Thundr, we focus on the SEO work that actually moves revenue for Shopify stores. That means fixing the technical issues most Shopify themes ship with, properly optimising product and collection pages, adding product schema that wins rich results, speeding up your store, and building the kind of content and authority that climbs Google’s rankings and stays there.
Our Shopify SEO services cover every angle of getting your store ranking and converting:
Let's talk about your store, your products, your current traffic mix and where you want to be. We'll get a feel for your category, your competition, and whether Shopify SEO is the right priority for your growth.
We'll audit your store across technical SEO, on-page, content, schema, speed and your current organic performance. We'll benchmark against your top three competitors and pull out the quickest wins. You'll get a detailed proposal with a clear plan, timelines and a fixed monthly fee.
Once you're on board, we start executing across technical, on-page, content and schema. Every month you'll receive a clear report showing keyword rankings, organic traffic, conversions and revenue, plus the priorities for the month ahead. Total transparency, no smoke and mirrors.
We go beyond Shopify SEO. Have a look at our full range of digital marketing services including SEO, GEO, Local SEO, WordPress web design, PPC, paid social and email, all built to grow ecommerce brands.
Yes, with proper optimisation. Shopify gives you a fast, well-hosted platform with most of the basics in place, but it has a few quirks (URL structure, duplicate content, theme bloat, limited robots.txt control) that need handling. A specialist Shopify SEO agency knows how to work around those constraints and get the most out of the platform.
Common reasons include thin or default product copy, weak collection pages, slow site speed caused by apps or theme bloat, missing or broken schema, poor internal linking, and a lack of content beyond product pages. Our audit pinpoints exactly which issues are holding your store back.
Yes. Shopify generates duplicate URLs in several places (products within multiple collections, /collections/all, paginated pages). We use canonical tags, URL strategy and on-page fixes to resolve these properly so they stop diluting your rankings.
The core SEO principles are the same, but Shopify has specific constraints (fixed URL structure, limited robots.txt access, theme-based templating) that need a different approach. A specialist Shopify agency knows the platform's quirks inside out and won't waste time recommending changes that aren't possible.
Quick technical wins and on-page improvements can show up in rankings within weeks. Sustained organic growth in competitive ecommerce categories typically takes three to six months to build, with results compounding from there. The bigger your category and competition, the longer the climb.