Google Business Profile
We optimise your Google Business Profile so your business is clearer, stronger and more competitive across Maps and local pack results.
Local SEO is the practice of optimising your business to appear in location-based search results. That means Google Maps, the local pack (the three businesses shown above the standard search results), “near me” searches, and any query where Google decides location matters.
Done properly, Local SEO puts your business in front of people who are actively looking for what you offer in the area you serve. They’re closer to buying than almost any other type of traffic you’ll ever attract.
Around 46% of all Google searches have local intent. People are searching for plumbers, dentists, restaurants, accountants, gyms, hairdressers and trades in their area every single day, and most of them never click past the local pack on Google Maps. If your business isn’t there, you’re invisible to the people most likely to buy from you.
At Thundr, we make sure local customers find you first. Our Local SEO service covers everything from Google Business Profile optimisation and review strategy to local citations, location pages, schema markup, and the local content that builds long-term authority in your area. The end result is more calls, more directions clicks, more form fills, and more feet through the door.
Our Local SEO service covers every angle of getting found by local customers:
Let's talk about your business, the areas you serve, and where you're currently losing local customers. We'll get a feel for your competition and the local searches that matter for your industry.
We'll review your Google Business Profile, audit your existing citations and NAP consistency, score your local schema, and benchmark your rankings against your top three local competitors. You'll get a detailed proposal with a clear plan, timelines and a fixed monthly fee. No surprises.
Once you're on board, we start executing across Google Business Profile, citations, reviews, on-page, schema and local content. Every month you'll receive a clear report showing local pack rankings, Maps performance, calls, directions clicks, form submissions and the priorities for the month ahead.
We go beyond Local SEO. Have a look at our full range of digital marketing services including SEO, GEO, WordPress web design, PPC, paid social and email, all designed to grow local businesses across the UK.
Thundr Digital is a local SEO agency helping UK businesses improve visibility across Google Maps, the local pack and “near me” search results. We help you show up when nearby customers are actively searching for your products, services or location.
Local SEO is the practice of optimising your business to appear in location-based search results, including Google Maps, the local pack, “near me” searches and service-area queries.
When someone searches for a business, product or service nearby, they are usually much closer to taking action. They might be looking for a hairdresser, dentist, tradesperson, restaurant, gym, clinic, accountant or local service provider in their area.
Local SEO helps your business appear in front of those people at the moment they are actively comparing options. That means improving how you show up across Google Business Profile, Google Maps, local pack results, location pages, reviews, citations and local content.
Done properly, local SEO can help drive more calls, direction requests, website visits, form submissions, bookings and footfall from people who are already searching for what you offer.
Our local SEO service covers every angle of getting found in your area, from Google Business Profile optimisation and citations to review strategy, local content, schema and monthly reporting.
We optimise your Google Business Profile so your business is clearer, stronger and more competitive across Maps and local pack results.
We build and improve local citations so your business information is more consistent, trustworthy and visible across relevant directories.
We review your name, address and phone number consistency across the web and clean up issues that can weaken local trust signals.
We help you build a stronger review strategy so local customers see trust signals that support calls, bookings and visits.
We create and optimise location and service-area pages around the searches your local customers are already making.
We strengthen your website structure with local schema, service information and clear signals that help search engines understand your business.
Local SEO works best when your website, Google Business Profile, reviews, citations and location pages all send clear, consistent signals about who you are, what you offer and where you serve.
We review where your business shows up now, identify the gaps holding your local visibility back and build a strategy designed around the locations, services and customers that matter most.
We talk through your business, the areas you serve, the customers you want to reach and where you are currently losing visibility to local competitors.
Book a callWe review your Google Business Profile, citations, NAP consistency, local rankings, location pages, reviews, schema and competitor visibility.
Contact usWe get to work across Google Business Profile, citations, reviews, on-page SEO, schema, local content and reporting to improve your local visibility.
View servicesYou will receive updates covering completed work, local rankings, Google Business Profile performance, calls, website clicks, direction requests, enquiries and the next priorities for growth.
From B2B service businesses to B2C brands, product-led companies and local specialists, we work across a wide mix of sectors to deliver performance-led digital marketing that gets results.


















































Local SEO helps people find you, but your website, ads, content and follow-up journeys also need to turn that visibility into enquiries, bookings and sales.
Build long-term search visibility with technical SEO, content strategy, keyword targeting, internal linking and authority building.
View SEO services Fast LeadsGet immediate visibility for high-intent local searches with Google Ads campaigns built around enquiries, calls and bookings.
View PPC services ConversionMake sure your website is fast, clear, mobile-friendly and designed to convert local visitors into real customers.
View web design services AwarenessBuild local awareness, retarget website visitors and reach nearby customers across Meta, Instagram, TikTok and LinkedIn.
View paid social services NurtureTurn enquiries, bookings and local customers into repeat business with email campaigns, automations and nurture journeys.
View email services Future SearchStrengthen your visibility across AI-powered search platforms as more customers use tools like ChatGPT and AI Overviews.
View GEO servicesThundr helps local businesses grow beyond Google Maps by connecting local SEO with wider digital marketing activity across search, social, email, web and AI discovery.
Explore our servicesCommon questions from local business owners about Google Business Profile, Google Maps, local pack rankings, citations, reviews and location-based search visibility.
Local SEO is the process of optimising your business to appear in location-based search results, including Google Maps, the local pack, “near me” searches and searches where Google considers location relevant.
Regular SEO usually focuses on improving wider organic visibility, while Local SEO focuses on helping your business appear for searches in specific locations. This includes Google Business Profile optimisation, local citations, reviews, local schema, location pages and Maps visibility.
Some improvements, such as Google Business Profile updates and citation fixes, can support visibility quickly. However, stronger local rankings, review growth, local content performance and authority building usually develop over several months depending on competition and your starting point.
Google Business Profile is the listing that appears for your business on Google Search and Google Maps. It matters because it can influence how customers find you, call you, request directions, read reviews, view your services and decide whether to choose your business.
Yes. Multi-location businesses often need a clear local SEO strategy for each location, including individual Google Business Profiles, location pages, consistent NAP information, local content and location-specific reporting.
Our Local SEO services can include Google Business Profile optimisation, local citation building, NAP cleanup, review strategy, local keyword research, location pages, local schema markup, competitor checks and monthly reporting.
Tell us where your business is now, the areas you serve and what you want local SEO to achieve. We can help identify the best route forward, whether you need stronger Google Maps visibility, better local rankings, more reviews, improved location pages or clearer reporting.