Local SEO is the practice of optimising your business to appear in location-based search results. That means Google Maps, the local pack (the three businesses shown above the standard search results), “near me” searches, and any query where Google decides location matters.
Done properly, Local SEO puts your business in front of people who are actively looking for what you offer in the area you serve. They’re closer to buying than almost any other type of traffic you’ll ever attract.
Around 46% of all Google searches have local intent. People are searching for plumbers, dentists, restaurants, accountants, gyms, hairdressers and trades in their area every single day, and most of them never click past the local pack on Google Maps. If your business isn’t there, you’re invisible to the people most likely to buy from you.
At Thundr, we make sure local customers find you first. Our Local SEO service covers everything from Google Business Profile optimisation and review strategy to local citations, location pages, schema markup, and the local content that builds long-term authority in your area. The end result is more calls, more directions clicks, more form fills, and more feet through the door.
Our Local SEO service covers every angle of getting found by local customers:
Let's talk about your business, the areas you serve, and where you're currently losing local customers. We'll get a feel for your competition and the local searches that matter for your industry.
We'll review your Google Business Profile, audit your existing citations and NAP consistency, score your local schema, and benchmark your rankings against your top three local competitors. You'll get a detailed proposal with a clear plan, timelines and a fixed monthly fee. No surprises.
Once you're on board, we start executing across Google Business Profile, citations, reviews, on-page, schema and local content. Every month you'll receive a clear report showing local pack rankings, Maps performance, calls, directions clicks, form submissions and the priorities for the month ahead.
We go beyond Local SEO. Have a look at our full range of digital marketing services including SEO, GEO, WordPress web design, PPC, paid social and email, all designed to grow local businesses across the UK.
Local SEO is the practice of optimising your business to appear in location-based search results, including Google Maps, the local pack, "near me" searches and any query where Google considers location relevant. It's how local customers find your business when they're ready to buy.
Standard SEO focuses on ranking pages in Google's main search results. Local SEO focuses on Google Maps, the local pack, and location-based searches. The signals are different too: Google Business Profile, reviews, citations and proximity matter much more for Local SEO than they do for standard organic ranking.
Some wins (a properly optimised Google Business Profile, fixing major citation errors) can show up within weeks. Sustained ranking improvements in competitive industries usually take three to six months. Heavily competitive markets like London legal or trades can take longer.
Google Business Profile (formerly Google My Business) is the free listing that appears on Google Maps and in the local pack. It's the single most important asset for Local SEO. A well-optimised profile drives calls, directions clicks and website visits directly, often before a user ever sees your website.
Yes, and it's even more important. Each location needs its own optimised Google Business Profile, its own location page, and consistent NAP across the web. Done well, multi-location Local SEO can be the highest-return marketing channel for a business with several branches or franchises.