GENERATIVE ENGINE OPTIMISATION (GEO) AGENCY

Generative Engine Optimisation

AI-powered search is changing how people find businesses online. Recent data shows AI search traffic converts at around 14.2%, compared to roughly 2.8% from traditional Google search — that's five times more valuable. At Thundr, we make sure your business is the one ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews surface, cite and recommend. get in contact

Image of a floating laptop with a keyboard and mouse, displaying the logo of Thundr Digital, a SEO agency Edinburgh and digital marketing agency Edinburgh.

The Impact of GEO

In today’s rapidly evolving digital landscape, businesses can no longer rely solely on traditional search engines. With platforms like ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews reshaping how users find information, Generative Engine Optimisation (GEO) has become essential for online visibility.

As a dedicated GEO agency, Thundr helps businesses optimise their digital presence for the future of search. Generative engine optimisation focuses on positioning your brand, website and content so it can be recognised, referenced and recommended by generative AI platforms and AI-driven search experiences.

Unlocking the power of GEO means more than simply improving rankings. It’s about building authority, trust and structured content that AI-driven platforms can understand and prioritise. From technical optimisation and content strategy to entity building and brand citations, we ensure your business is prepared for the next generation of discovery.

This increased visibility doesn’t just improve awareness. It helps your business appear in AI-generated responses, conversational search results and emerging discovery platforms – driving high-intent traffic, qualified leads and long-term growth.

Consider GEO not just as a marketing tactic, but as an investment in future-proofing your online presence in the age of AI-powered search.

WHY THUNDR?
What we do

As a full-service GEO agency, our generative engine optimisation services cover every angle of AI-driven discovery:

Businesses That Trust Us to Power Their Growth

How it Works
Unlock Thundrous Results with Just 3 Simple Steps!
Free Consultation

Let's spark a conversation. Book a call today to discuss your business goals and discover how our generative engine optimisation services can increase your visibility across AI-powered search and generative platforms. Together, we'll create a GEO strategy tailored to your growth and long-term digital success.

GEO Audit + Custom Proposal

Following our consultation, our team will create a tailored GEO proposal designed around your business objectives and audience. Our GEO audit identifies opportunities to improve your visibility across AI search experiences, conversational engines and traditional search platforms — while ensuring your website follows best practices for both users and AI systems.

Let's get to work!

Let's build something extraordinary together. From AI search visibility and technical optimisation to content strategy and authority building, we'll help accelerate your growth and future-proof your business online. You'll receive monthly reports with transparent insights into performance, AI visibility and strategic improvements every step of the way.

Thundr Leading You To Digital Excellence: Sparking Success Beyond Traditional Search.

We go beyond SEO and GEO. Discover our range of services designed to elevate your visibility across search engines, AI platforms and the future of digital discovery.

Generative Engine Optimisation Agency

Generative engine optimisation built to get your brand
found .

AI-powered search is changing how people find businesses online. Thundr Digital helps your brand appear across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews by strengthening your content, authority, structure and search presence for the future of discovery.

GEO strategy for ChatGPT, Perplexity, Gemini, Claude and AI Overviews AI-friendly content, entity building, citations and technical optimisation Built to support AI visibility, high-intent traffic, authority and growth
The Impact of GEO

AI-powered search is changing how people discover, compare and choose businesses online.

Generative Engine Optimisation helps position your brand, website and content so AI-driven platforms can understand, reference and recommend your business.

Visibility beyond traditional search rankings.

Businesses can no longer rely only on traditional search engine results. Platforms like ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews are reshaping how users ask questions, research options and make decisions.

GEO focuses on building the signals AI platforms need to understand your expertise. That includes clear website structure, helpful content, strong entity signals, trusted citations, brand mentions and technical SEO foundations.

The goal is not just to rank. It is to become a brand that AI systems can confidently surface, cite and recommend when people are searching for products, services or expertise like yours.

ChatGPT Perplexity Gemini Claude AI Overviews

Why Thundr?

AI search visibility built into your wider digital strategy.
Technical SEO + GEO so your website is easier for search and AI systems to understand.
Content built for AI discovery with clear structure, expertise and user intent.
Entity and authority building through brand mentions, citations and digital PR.
Data-led decisions using visibility checks, performance tracking and search insights.
Tailored GEO strategies designed around your market, audience and commercial goals.
What We Do

GEO services designed to help your brand show up across AI-powered search.

As a full-service generative engine optimisation agency, we combine SEO, content strategy, technical optimisation, authority building and AI visibility monitoring to strengthen how your business appears across emerging discovery platforms.

01

GEO Strategy

We create a tailored generative engine optimisation strategy based on your business, audience, market, competitors and AI search opportunities.

02

AI Visibility Audits

We review how your brand appears across AI-powered search experiences, including brand mentions, citations, entity signals and content gaps.

03

AI-Friendly Content

We create and optimise content so it is clear, helpful, structured and easier for AI systems to understand, summarise and reference.

04

Technical SEO + GEO

We improve your website structure, schema, crawlability, internal linking and technical foundations to support search engines and AI discovery.

05

Entity + Authority Building

We strengthen the signals around your brand through citations, mentions, backlinks, digital PR and consistent online information.

06

Local GEO

We support local visibility by optimising your service, location and brand signals so AI platforms can better understand where and who you serve.

GEO works best when it is connected to strong SEO foundations. We make sure your website, content and authority signals are built for both traditional search engines and the next generation of AI-powered discovery.

How It Works

Unlock stronger AI visibility with a clear GEO process.

Our process is designed to understand where your brand appears now, identify opportunities across AI-powered search and build the content, authority and technical signals needed for long-term visibility.

01

Free Consultation

We start by understanding your business, audience, services and growth goals. This helps us identify where generative engine optimisation can support your wider search and digital strategy.

Book a call
02

GEO Audit + Proposal

We review your website, content, brand signals, search visibility and AI discovery opportunities. From there, we create a tailored proposal showing where GEO can strengthen your online presence.

Contact us
03

Strategy + Delivery

We get to work across technical SEO, content optimisation, entity building, citations, digital PR and reporting so your brand is better positioned for traditional search and AI-powered discovery.

View services

Transparent reporting at every stage.

You will receive clear monthly updates covering completed work, search performance, AI visibility opportunities, brand signals, content improvements and the next strategic priorities.

Trusted By Our Clients

Businesses that trust us to power their growth.

From B2B service businesses to B2C brands, product-led companies and local specialists, we work across a wide mix of sectors to deliver performance-led digital marketing that gets results.

Living at Home
Sobo Hair Boutique
Midland Fire Security
Sano Studios
Tonic Weight Loss Surgery
Exterius Facilities Management
CAIM
Enrichd
Simon Coope Karate School
The Health Workshop
Living at Home
Sobo Hair Boutique
Midland Fire Security
Sano Studios
Tonic Weight Loss Surgery
Exterius Facilities Management
CAIM
Enrichd
Simon Coope Karate School
The Health Workshop
Keep Track Med
Yuu Beauty
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Keep Track Med
Yuu Beauty
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GEO Agency FAQs

Questions about generative engine optimisation?

Common questions about GEO, AI search visibility, AI Overviews, brand citations and how generative engine optimisation fits alongside SEO.

What is generative engine optimisation?

Generative engine optimisation, or GEO, is the process of improving your website, content, authority signals and online presence so AI-powered search platforms can better understand, cite and recommend your brand in generated answers.

How is GEO different from SEO?

SEO focuses on improving visibility in traditional search engine results, while GEO focuses on improving how your brand is understood and surfaced by AI-driven platforms such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. The two work best together.

Can GEO help my business appear in ChatGPT and AI search results?

GEO can improve the signals that AI platforms use to understand and reference your business. This can include clearer content, stronger topical authority, structured data, brand mentions, citations, backlinks and consistent information across the web.

What platforms does GEO support?

GEO can support visibility across AI-powered discovery platforms and search experiences including ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and other emerging conversational search tools.

What is included in your GEO services?

Our GEO services can include AI visibility audits, content optimisation, technical SEO, schema recommendations, entity building, digital PR, brand citation support, authority building, local GEO and monthly reporting.

Do I still need SEO if I invest in GEO?

Yes. Strong SEO foundations are important for GEO because AI platforms often rely on clear, trustworthy and well-structured information from across the web. Technical SEO, content quality and authority building all help support AI search visibility.

Start Your GEO Growth

Ready to get your brand found, cited and recommended by AI-powered search?

Tell us where your business is now and what you want to achieve. We can help identify how generative engine optimisation can strengthen your visibility across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and traditional search.

Need stronger AI visibility? We can review how your brand appears across AI-powered search and identify opportunities to improve. Need better content for AI discovery? We can create and optimise content that is clear, structured, authoritative and easier for AI systems to understand. Need a future-proof search strategy? We can connect GEO, SEO, content, digital PR and technical optimisation into one clear growth plan.
Ready to get your brand cited by AI? Let's talk.
We’d love to hear from you! Drop us a line with any queries, comments or proposal requests.
Thundr Digital
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