Google Ads Agency

Pay-Per-Click

Our PPC team strategically position your business before the perfect audience, precisely when they need it most.

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PPC & Visibility

Is attracting the right audience and outshining your competition on search engines proving to be a challenge? Reclaim the spotlight your business deserves with our PPC solutions, guaranteeing you stand out in the striking digital arena.

PPC advertising elevates brand visibility, showcases offerings, and captivates a targeted audience. As a premier PPC marketing agency, Thundr offers diverse PPC management solutions poised to propel your business forward. Through strategic ad placement tailored to your audience’s online behaviour, our PPC campaigns cut through the digital clutter. With expertly crafted ad copy and precise audience targeting, our PPC services drive both website traffic and conversions, ensuring your business thrives in the competitive online landscape. 

WHY THUNDR?
What we do
How it Works
Unlock Electrifying Results with PPC in Just 3 Steps!
Free PPC Consultation

Spark a discussion today! Schedule a call to delve into your PPC needs and discover how our services can fuel your growth. Together, we'll craft tailored solutions for your success. which will be unique to your industry, products, budget and targets.

Mini Audit + Proposal

Following the discussion, our expert team will craft a complimentary bespoke proposal tailored specifically to your needs, ensuring maximum visibility and in turn return on investment. Our mini audit will pinpoint areas for improvement and offer strategic recommendations to unleash the full power of your website.

Let's Work Together

Let's grow together! With full access to your PPC account and regular insights via Looker Studio, transparency is guaranteed. Our monthly reports keep you informed on our strategies and actions, ensuring clarity every step of the way.

Our Thundring Marketing Services

PPC is just the beginning. Uncover a variety of services crafted to boost your digital presence and drive your business towards greater achievements. 

PPC Agency

Pay-per-click campaigns built to turn search intent into
leads .

Our PPC team helps position your business in front of the right audience at the moment they are searching, comparing or ready to take action, with campaigns built around clarity, control and measurable performance.

PPC & Visibility

PPC helps your business appear when people are ready to take action.

Pay-per-click advertising gives your business a way to reach high-intent audiences quickly, control where your budget goes and measure what happens after every click.

Why PPC matters for digital growth

If your audience is already searching for your services, PPC helps you show up at the exact moment they are comparing options, looking for answers or ready to enquire.

At Thundr, we build PPC campaigns around clear structure, search intent, budget control, conversion tracking and continuous optimisation. That means your ads are not just driving traffic, they are designed to support real business outcomes.

From Google Ads to landing page recommendations and monthly reporting, we focus on building paid search activity that is transparent, measurable and aligned with your wider marketing strategy.

High-intent traffic

Reach people who are already searching for the products, services or solutions your business offers.

Faster visibility

Get your business in front of relevant audiences quickly while longer-term channels like SEO continue to build.

Clearer tracking

Understand which campaigns, keywords and ads are driving traffic, enquiries and measurable results.

Controlled spend

Keep budget focused on the audiences, locations, services and search terms that matter most.

What We Do

What’s included in our PPC management?

We manage PPC campaigns with clear structure, careful budget control, conversion tracking and ongoing optimisation, so your paid search activity has a stronger chance of generating meaningful results.

PPC website audit

We review your website, landing pages, tracking and conversion journey to identify anything that could be limiting campaign performance.

Keyword research and strategy

We identify high-intent search terms, campaign priorities and negative keywords to help focus your spend on the right opportunities.

Ad creation and copywriting

We create clear, relevant ad copy designed to match search intent, improve click-through rates and support stronger conversion journeys.

Budget management

We monitor spend, bids and campaign structure to keep your budget focused on the audiences, services and locations that matter most.

Performance optimisation

We review search terms, ads, conversions and campaign performance to improve results and reduce wasted spend over time.

Analytics and reporting

We provide clear reporting so you can see what has been done, what is working and where the next opportunities are.

PPC built around return, not just clicks.

We do not treat PPC as a set-and-forget channel. We focus on campaign structure, tracking, landing page quality and ongoing improvements so your paid search activity supports real commercial goals.

Our PPC Process

PPC management built around clarity, control and performance.

We keep paid search focused and transparent, so you understand where your budget is going, what is being tested and what is driving results.

1

Discovery and audit

We start by understanding your business, current campaigns, goals, budget, tracking and the customer actions you want PPC to drive.

PPC discovery call Account, tracking and website review Competitor and search landscape check
2

Campaign build and launch

We create or restructure campaigns around clear search intent, strong ad copy, focused targeting and proper conversion tracking.

Keyword and negative keyword planning Ad copy and campaign structure Budget, location and conversion setup
3

Optimisation and reporting

Once campaigns are live, we monitor performance, reduce wasted spend and use data to improve results over time.

Search term and performance reviews Ongoing testing and optimisation Monthly reporting with clear next steps
PPC Performance

Paid search should be built around results, not wasted spend.

We focus on the parts of PPC that make the biggest difference: search intent, campaign structure, tracking, landing page quality and ongoing optimisation.

What strong PPC management should deliver.

A good PPC campaign should not simply spend budget and send traffic to your website. It should help you understand which search terms, audiences and services are creating the best opportunities for your business.

Campaigns structured around high-intent services and locations Ad copy that matches what your audience is actually searching for Conversion tracking that shows what happens after the click Regular optimisation to reduce wasted spend and improve quality

Performance signals we focus on.

PPC success is not just about clicks. We look at the full journey from impression to enquiry, so campaigns are judged on the outcomes that matter.

Intent Are we reaching people who are actively looking for what you offer?
Quality Are the keywords, ads and landing pages aligned properly?
Spend Is the budget focused on the campaigns most likely to convert?
Leads Are clicks turning into enquiries, calls, bookings or sales?

Frequently Asked Questions

1. What is PPC, and what does it actually stand for?

PPC stands for pay-per-click - a form of online advertising that only costs you money when someone actually clicks on your ad. It lets your business stick its head above the rest at the top of search results for the terms your customers are searching for. Google Ads is by far the most popular PPC platform - allowing you to get your business in front of people who are actively searching for your product or service in no time.

2. How on earth does Google Ads and PPC work?

Google Ads runs on an auction model - you bid on the search terms you want to appear for, and Google then mixes that in with your ad quality and how relevant it is to the searchers to decide where your ad ends up in the pecking order. And the best part? You only pay when someone actually clicks on your ad. The thing is, if you're running a targeted campaign that's relevant to what people are actually searching for, you often get a better spot at the top of the page without having to splash out a fortune. And that's where good management really comes into play.

3. How much is PPC advertising going to set me back in the UK?

Well, there are two bits to consider: your ad spend (that's how much you pay Google), and if you use an agency like us, their management fee. The cost per click can vary wildly depending on the industry and how competitive it is, so we always tailor a budget to suit your business rather than giving you a one-size-fits-all price tag. We even do a free mini audit to get a better idea of what your budget should be and make sure you don't waste a single penny on guesswork.

4. How much should I be budgeting for Google Ads?

Enough to get some real data and get to the top of search results for your key terms - but not so much that you blow your budget before you've even had a chance to optimise your campaigns. The right amount will depend on what industry you're in, how many services or locations you're targeting and what your goals are. We'll help you come up with a budget that makes sense and scale it up as the data starts to come in and show you what's working.

5. What's the main difference between SEO and PPC, and should I use both?

SEO builds up your organic traffic over time and doesn't cost you a single penny per click, whereas PPC buys you instant visibility at the top of the page - as long as you keep throwing money at it. But here's the thing: they work really well together. PPC drives in people who are actively searching for what you offer and are likely to make a purchase, while SEO builds up a long-term foundation that keeps on bringing in leads. Lots of businesses use PPC to get quick results and SEO to build up a sustainable flow of customers.

6. Is PPC actually worth it for my business?

It's worth it if people are already searching for what you offer and you want some quick results that you can actually measure. With PPC, you can see exactly where your money's going and what it's returning in terms of clicks and conversions. The key is to set it up properly and keep an eye on it - or you might find yourself throwing money at it without getting much in return.

7. What does PPC management actually involve, and what does a PPC agency do?

PPC management is all about building, monitoring and constantly improving your paid search campaigns. A good PPC agency will do keyword research, write your ad copy, manage your budget and bids, track your conversions and keep on optimising to get the best return on your investment. At Thundr, our focus is on getting you real results rather than just getting lots of clicks - reducing waste and turning traffic into actual enquiries.

8. What's included in your PPC management service?

We do a full PPC website audit to get an idea of what you're working with, some keyword research and strategy to make sure you're targeting the right people, ad creation and copywriting to get your message across, some recommendations for your landing pages, budget and compliance management to keep you on the right side of Google, and performance optimisation to keep on improving your results. Plus, you get full access to your account and regular monthly reporting, so you can see exactly where your budget's going and what it's producing.

9. What are negative keywords, and why are they so important?

Negative keywords are search terms you tell Google to ignore and not show your ads for. They're a simple way to stop wasting money on irrelevant clicks - for example, if you sell widgets and don't want to show up in searches for "free widgets" or "widget jobs" - and make sure your traffic is actually looking for what you're selling. Getting them right is one of the simplest ways to make sure you're not throwing money at the wall and seeing what sticks.

10. How do you actually measure the success of a PPC campaign?

We don't just look at clicks - we track the whole journey from when someone sees your ad, all the way through to whether they become a customer or not. That's cost per click, conversions, cost per lead, and whether your campaigns are actually generating calls, bookings or sales. We'll give you clear, easy-to-understand monthly reporting that shows you what's working, what's being tested and where the next opportunities are.

Start Your PPC Growth

Ready to turn paid search into better enquiries?

Tell us about your business, your current campaigns and what you want PPC to help you achieve. We’ll review where you are now and help identify the next best opportunities.

Free PPC mini audit to review your current campaigns, tracking and website journey. Clear recommendations across keywords, ad structure, landing pages, budget and conversion opportunities. No wasted spend mindset — just focused PPC activity built around intent, tracking and performance.