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Paid Social Agency

Paid Social

27% of internet users claiming to discover new products through Paid Social ads so what are you waiting for!

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Half-closed MacBook shining light through, symbolising innovation at Thundr Digital Marketing Agency in Edinburgh.

The Impact of Social Media Advertisement

Tap into the vast potential of social media with Paid Social advertising. With over 4.8 billion active users across various platforms, it’s a thriving market waiting for your businesses’ message. Our strategic approach harnesses the rich user data available, allowing us to craft highly targeted campaigns based on demographics, locations, behaviours, and even retargeting. By pinpointing those most likely to convert, we ensure your budget is maximised for optimal ROI, making Paid Social ideal for ecommerce and lead generation ventures.

Partner with our experienced digital team to unleash the full power of Paid Social advertising. From meticulous planning and budgeting to audience segmentation and creative content creation, we’re here to help you stand out in the crowded social media landscape. Let’s work together to craft engaging campaigns that not only captivate your audience but also provide valuable insights into your market and audience dynamics.

WHY THUNDR?

  • Expertise in Digital Solutions
  • Extensive Testing
  • Creative Content Creation
  • Data-Driven Decisions
  • Competitor/Industry Benchmarking
  • Tailored Digital Strategy
  • Audience Insights
  • Proven Track Record
What we do
  • Content Strategy & Creation
  • Target Audience Segmentation
  • Campaign Management & Optimisation
  • Landing Page Optimisation
  • Performance Analytics & Reporting
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Our specialists excel across all major social channels, ensuring strategic reach wherever your audience is most engaged
How it Works

3 Steps to Achieving Your Paid Social Success

Free Paid Media Consultation

Start a conversation now! Book in a call to explore your Paid Social needs, where we'll define your objectives, identify key business areas for promotion, and select the optimal platform.

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Proposal

Following the discussion, our expert team will create a complimentary bespoke proposal tailored to your goals, whether it's enhancing brand awareness, boosting website traffic, or establishing industry expertise. We'll craft a focused campaign to achieve your desired outcomes.

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Let's Work Together

Let's join forces to elevate your success! Our team of paid social media specialists is dedicated to taking your business to new heights. With unparalleled expertise in paid media, we'll execute a top-tier paid social campaign tailored specifically for your business

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Our Thundring Marketing Services

Paid social marks just the start. Discover an array of services designed to enhance your digital presence and propel your business towards greater success!

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Paid Social Agency

Paid social campaigns built to turn attention into
customers .

Thundr Digital builds paid social campaigns that help your business reach the right people across platforms like Meta, Instagram, TikTok and LinkedIn, using audience targeting, creative testing and performance insight to support leads, sales and growth.

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The Impact of Paid Social

Paid social helps your business reach the right people before they are ready to search.

Paid social advertising gives your business a powerful way to build awareness, generate demand, retarget warm audiences and drive leads or sales across the platforms your customers already use.

Why paid social matters for growth

Unlike search advertising, paid social does not rely on someone already looking for your business. It allows you to get in front of highly targeted audiences based on interests, behaviours, demographics, locations and previous interactions with your brand.

At Thundr, we build paid social campaigns around clear objectives, strong creative, audience testing, landing page quality and performance tracking. That means your campaigns are designed to do more than generate impressions — they are built to support real commercial outcomes.

Whether your goal is brand awareness, lead generation, ecommerce sales, event bookings or retargeting, paid social can help move people from discovery to action.

Audience targeting

Reach people based on interests, behaviours, locations, demographics and how they have interacted with your brand.

Stronger creative

Test different messages, visuals, hooks and formats to understand what your audience responds to best.

Lead generation

Build campaigns designed to drive enquiries, bookings, form submissions, sign-ups or ecommerce actions.

Performance insight

Use campaign data to understand what is working, where budget should go and what needs improving next.

What We Do

What’s included in our paid social campaigns?

We manage paid social campaigns with a focus on strategy, audience targeting, creative testing, campaign optimisation and clear performance reporting.

Campaign strategy

We define clear objectives, audiences, platforms, messaging and budget priorities before any campaign goes live.

Audience segmentation

We build targeted audiences around demographics, interests, behaviours, website activity and warm retargeting pools.

Creative content

We support campaign creative, copy, hooks and visual direction so your ads feel clear, relevant and scroll-stopping.

Campaign management

We manage budgets, targeting, placements, ad sets and campaign structure to keep activity focused and controlled.

Testing and optimisation

We test audiences, creatives, messaging and formats to improve performance and reduce wasted budget over time.

Analytics and reporting

We report on campaign performance clearly, showing what is working, what changed and where the next opportunities are.

Strategic reach across the platforms that matter.

We help your brand reach the right audiences across the social channels most relevant to your goals, whether that is awareness, lead generation, ecommerce sales or retargeting.

Meta Ads Instagram Ads Facebook Ads TikTok Ads LinkedIn Ads Pinterest Ads
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Our Paid Social Process

Paid social campaigns built around strategy, testing and performance.

We keep your paid social activity structured and measurable, so every campaign has a clear purpose, audience, creative direction and route to improvement.

1

Discovery and planning

We start by understanding your business, audience, offer, budget and what you want paid social to achieve.

Paid social discovery call Audience and platform review Campaign objectives and budget planning
2

Campaign build and creative

We build campaigns around the right audiences, messaging, creative hooks and conversion journey.

Audience segmentation and retargeting setup Creative direction, ad copy and campaign structure Tracking, placements and landing page checks
3

Optimisation and reporting

Once campaigns are live, we review performance, test new angles and improve activity based on what the data shows.

Creative, audience and placement testing Budget optimisation and performance reviews Monthly reporting with clear next steps
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Beyond Paid Social

Paid social is stronger when it connects with your full marketing journey.

Paid social can build awareness and demand, but performance improves when campaigns are supported by strong landing pages, organic social, search visibility, email marketing and clear conversion tracking.

PPC

Capture high-intent search demand alongside your paid social campaigns.

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Social Media

Support paid campaigns with consistent organic content and brand visibility.

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SEO

Build longer-term search visibility while paid campaigns generate demand.

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Email Marketing

Nurture leads, customers and warm audiences after they engage with your ads.

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Web Design

Give your paid social traffic landing pages built to convert visitors into enquiries.

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Need paid social that fits into the bigger picture?

We can help you connect paid social with your wider marketing activity, from campaign creative and landing pages to follow-up journeys and reporting.

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Paid Social Performance

Paid social should be built around real action, not vanity metrics.

We focus on the full paid social journey, from who sees your ads and how they respond, to what happens after they click, enquire or buy.

What strong paid social should deliver.

A strong paid social campaign should do more than generate reach. It should help your business attract the right audience, test the right messages and move people closer to taking action.

Campaigns structured around clear business goals and audience intent Creative testing to find stronger hooks, visuals and messaging Retargeting journeys that bring warm audiences back Performance reporting that shows what is working and what needs improving

Performance signals we focus on.

Paid social success is not just about likes or impressions. We look at the numbers that help you understand whether your ads are reaching the right people and supporting your commercial goals.

Reach Are we getting your brand in front of the right audience?
Creative Which visuals, hooks and messages are driving the strongest response?
Traffic Are people clicking through and engaging with the next step?
Leads Are campaigns supporting enquiries, bookings, sign-ups or sales?
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Frequently Asked Questions

1. What is paid social advertising?

Paid social is advertising on social media platforms such as Facebook, Instagram, TikTok and LinkedIn where you pay to get your content in front of specific people. Unlike just posting organically, it lets you go way beyond your existing followers, targeting people by their interests, what they like to do, their age, sex and what they've done with your brand before.

2. How is paid social different from PPC or paid search?

PPC (paid search) is all about reaching people who are actively searching for what you sell, whereas paid social is about getting in front of people before they even think to search - based on who they are and what they're into. Paid search is like a quick capture of people who already want what you've got, paid social is about creating awareness and building demand. Loads of businesses use both - each one helps at a different stage of the buying process.

3. How do Facebook and Instagram ads work?

Both run through Meta's ad system, and it's a bit like an auction. You pick what you want to achieve, who you want to reach and how much you're willing to pay, then Meta shows your ads to the people most likely to be interested. You get charged on the number of times people see your ad or click on it. It's all about making sure your ads are really strong and targeting the right people - which is why good management is so important.

4. How much does paid social advertising cost?

You've got two things to pay for: your ad budget (that's the money you pay to the platform) plus if you get an agency to run your ads for you, then they'll take a management fee too. The costs vary depending on which platform you're on, who you're trying to reach and how competitive it all is, so your budget is always going to be a bit different each time. We'll help you work out a sensible starting budget during a free chat, so you can see exactly how much you'll need to spend.

5. Which social platforms should my business advertise on?

That all depends on where your customers are and what you sell. We run ads on Meta (Facebook and Instagram), TikTok, LinkedIn and Pinterest. Instagram and TikTok tend to suit brands who are selling visual stuff or consumer brands, LinkedIn is good for businesses selling to other businesses, and Facebook is great for getting your message out to loads of people and also for retargeting people who've already been to your site.

6. Is paid social worth it for my business?

Paid social is worth doing if you want to build up demand, reach new people and drive leads or sales - not just sit back and wait for people to search for you. Because everything is so measurable - who you're targeting, how much you're spending and what results you're getting - you can see exactly what you're getting from your budget. The key is to make sure your ads are really strong and that you're testing them properly, otherwise it's easy to spend a lot of money without getting any results.

7. What is retargeting, and how does it work?

Retargeting shows ads to people who've already interacted with your brand - been to your website, liked something you posted or put something in their basket but didn't buy it yet. These people already know you, so they're more likely to buy from you than people who don't know you at all - it's one of the most effective ways to get people to come back and turn interest into a sale.

8. What's included in your paid social service?

Our service covers coming up with a campaign strategy, deciding who to target, coming up with some really strong ad material, managing your ad campaigns, testing different audiences and ad creative to make sure we're getting the best results for you, and then giving you a clear report on how everything is doing. We look after things like setting up your targeting, budgets and ad placements, and we also set up retargeting for you - then we continually test and tweak things to make sure you're getting the best return on your investment and not wasting any money on ads that aren't working.

9. Can paid social work for both ecommerce and lead generation?

Yes, it can. Paid social works for both ecommerce - driving sales, getting people to come back and buy stuff, and recovering orders that people abandoned - and lead generation - driving enquiries, bookings, sign ups and form submissions. We'll work with you to come up with a campaign structure, ad creative and targeting that is all tailored to your specific goals, whether that's selling product directly or getting quality leads.

10. How do you measure the success of paid social campaigns?

We don't just look at things like how many likes your ads get - we focus on real results like whether people are visiting your site, clicking on your ads, signing up for your newsletter or making a purchase. We track all that stuff, and you'll get a really clear monthly report showing what's working, which audiences and ad creative are performing best, and where we're going to focus next.

Start Your Paid Social Growth

Ready to turn social attention into better results?

Tell us about your business, your current campaigns and what you want paid social to help you achieve. We’ll review where you are now and help identify the next best opportunities.

Free paid social consultation to review your current activity, audience and campaign opportunities. Clear recommendations across platforms, targeting, creative, budget and conversion journeys. No vanity metric focus — just paid social campaigns built around awareness, leads, sales and measurable growth.