How Thundr Digital runs cost-efficient Meta lead campaigns for Simon Coope Karate Schools, generating a steady stream of local enquiries across multiple class locations.
Average cost per enquiry from Meta lead-form campaigns managed from September 2025 onwards.
Generated through Meta lead-form campaigns for Simon Coope Karate Schools since September 2025.
Recent location campaigns have delivered enquiries at consistently low costs across active class areas.
Campaigns are built around individual class venues including Loughborough, Hinckley, Coalville and Birstall.
Simon Coope Karate Schools runs traditional Wado-Ryu karate classes across the Leicester area, including Loughborough, Hinckley, Coalville and Birstall. The paid social brief was clear: generate consistent local class enquiries at a cost that works for a local business, without relying on big budgets or broad reach campaigns.
For a local martial arts school, the strength of the campaign is not broad awareness. It is reaching people close enough to attend a real class venue and making it easy for them to enquire.
Thundr Digital built the campaigns around specific class locations, with Meta lead forms and call ads designed to reduce friction for busy parents and prospective students.
This helped Simon Coope Karate Schools generate a steady flow of local enquiries while keeping the average cost per enquiry low.
Local martial arts campaigns need to reach the right people in the right area. For parents and prospective students, the class location matters, so generic county-wide targeting is not enough.
By using location-specific Meta lead-form campaigns, each class venue could be promoted to people in the surrounding catchment area, reducing friction and helping enquiries come directly through the ad.
The strategy focuses on cost-efficient enquiry generation through Facebook and Instagram, using lead forms, location-specific targeting and ongoing creative testing to keep cost per enquiry low.
Lead-form campaigns capture enquiries directly, reducing friction for busy parents and prospective students.
Ad sets are built around each class venue and the local catchment area surrounding it.
Call-ad campaigns help drive direct phone enquiries from people who prefer to speak before enquiring.
Video, location messaging and offers are tested to keep enquiries consistent and cost-effective.
Targeting and budget are continuously optimised across active locations based on enquiry performance.
The Loughborough location ad generated 162 enquiries at £8.45 each, showing how class-specific, local lead generation can work efficiently for a traditional martial arts school.
Instead of using one generic campaign for every class, the account structure focuses on the locations people are most likely to attend.
The strongest part of this case study is the overall efficiency of the campaigns. Since September 2025, Meta lead-form campaigns have generated 200+ enquiries at an average cost of £8.73 per enquiry.
Rather than running one broad campaign, the account is structured around local class venues including Loughborough, Hinckley, Coalville and Birstall.
The campaigns are designed to generate enquiries through Meta lead forms and call ads, not clicks, reach or follower growth.
Figures reflect Meta-reported results from campaigns managed by Thundr Digital from September 2025 onwards. Enquiries refer to Meta lead-form submissions and call-ad responses, not confirmed enrolments.
Since September 2025, Meta lead-form campaigns have generated 200+ enquiries for Simon Coope Karate Schools at an average cost per enquiry of £8.73.
For a local class-based business, efficient enquiry generation matters more than vanity metrics. The campaigns focus on people who are close enough to attend and interested enough to enquire.
If you need more local enquiries without wasting budget, Thundr Digital can help you build focused paid social campaigns around your locations and services.
Get a free paid social auditMethodology: Based on Meta Ads reporting for campaigns managed by Thundr Digital from September 2025 onwards. Enquiries refers to Meta lead-form submissions and call-ad responses. These are prospective enquiries, not confirmed enrolments or memberships. Cost per enquiry is calculated from amount spent divided by results recorded in Meta. Performance varies by location, season and budget.